Latest news of top smart watches
The whole world is facing a large-scale epidemic of the coronavirus. The first half of the current 2020 presented the opportunity for a 20% growth of the business segment from the category of electronic smart watches. This indicator has risen in number - 14 million copies and varieties of models (today, 55.5% of the leader of the entire market is the Apple brand).
The "Strategy Analytics" research team has provided information that since the first quarter of 2020, the international smart watch market has been able to rise in growth by 20%. These results are quite curious, given the demand of buyers who were already in quarantine mode.
Isolation and restrictions, which could create forced conditions for remote work and leisure activities, did not reduce user interest in smart watches. On the contrary, it has become a motivation for users to carefully and carefully monitor their health and activity indicators.
The Apple Watch continues to dominate this segment. The company was able to raise the level of watches sold to 55.5 percent, or rather, from 6.2 to 7.6 million units, compared with the analytics of 2019.
Samsung strengthened its position in second position, increasing sales of smartwatches from 1.7 to 1.9 million units.
Behind them, in third position, is Garmin, which produces navigation equipment and smart watches. Garmin results rose to 37.5%, which is 1.1 million units.
The above leaders were able to occupy more than 2/3 of the market, leaving other manufacturers a small piece of the area - 22.6%.
The expectation of "Strategy Analytics" is as follows: the second quarter of this year is likely to reduce the number of shipments of smart watches. This is due to the fact that production was stopped during the lockdown period. Nevertheless, the second half of the year will again show growth in the segment, as most enterprises will resume their work.
Interesting: Apple showed the highest performance in smart watch sales in 2019 and surpassed Swiss developers.
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